Enhancing personal brands with impact and authenticity

Your personal narrative is the key to standing out and connecting with your audience. Whether you’re an EXECUTIVE driving industry change or a CREATIVE transforming culture, I’ll help you craft a story that defines your legacy and sets you apart.

I have been creating stories my entire life and professional career.

Let’s craft you a compelling personal narrative to create an unforgettable brand.

Creating your Personal Brand

It starts with visuals and voice to reflect who you are.

Your brand isn’t just what you say, it’s how you make people feel.

We’ll create a cohesive visual identity and define a brand voice that reflects your style and values.

From brand colours that capture your essence to a voice that speaks authentically, every detail will align to create a personal brand that feels uniquely you.

People working on a brand strategy

From there, copywriting that tells your story.

Words matter. Your personal brand begins with the stories you tell and how you tell them.

We craft compelling copy that captures your voice, highlights your expertise and resonates with your audience.

From attention-grabbing LinkedIn headlines to impactful summaries and posts, your words will work as hard as you do to open doors and build connections.

We come full circle with brand strategy that builds your legacy.

A strong personal brand isn’t just about looking good - it’s about standing for something.

Together, we’ll define your goals, identify your audience and craft a strategy that aligns your story with your aspirations.

Whether you’re an executive shaping thought leadership or a creative growing your influence, we’ll design a roadmap to make your brand unforgettable.

Executives & Professionals

  • Objective: Build a strong, polished LinkedIn profile that reflects your unique professional story and showcases your expertise.

    What’s Included: Profile Audit, Headline Rewrite, Summary Overhaul and Suggestions for Profile Visual Enhancements.

  • Objective: Build a standout LinkedIn profile and develop a thought leadership strategy to grow your professional presence.

    What’s Included:

    • Everything in Basic Service

    • Content Strategy Session (45 minutes)

    • 3 Custom LinkedIn Posts

    • Engagement & Hashtag Strategy

    • Skills & Endorsements Review.

  • Objective: Build a standout LinkedIn profile and develop a thought leadership strategy to grow your professional presence.

    What’s Included:

    • Everything in Basic and Standard Services

    • Monthly Content Creation,

    • Engagement Strategy Coaching (30 Minutes Weekly)

    • In-Depth Analytics and Review

    • Priority Access to ask questions.

Creatives & Content Creators

  • A starter package for content creators who want to refine their storytelling and personal branding. Gain actionable insights into your existing content, improve your messaging, and craft a compelling narrative to captivate your audience. Perfect for creators ready to level up their engagement.

  • Take your content creation to the next level with a tailored strategy that amplifies your storytelling and strengthens your personal brand. Develop a cohesive narrative across platforms, create impactful content, and learn how to captivate your audience consistently.

  • For ambitious creators ready to stand out as leaders in their niche. This all-inclusive package transforms your personal brand, streamlines your content production, and helps you craft a signature content series. With expert coaching and ongoing support, you’ll become a master storyteller and create a lasting impact.

Brand Blog

Brand Blog
Why Being Genuine is Key to Building Trust on LinkedIn
Why Being Genuine is Key to Building Trust on LinkedIn

Authenticity is more than a strategy; it’s a mindset. By embracing who you are, you show your audience that leadership is about growth, humility and connection.

How To Make Your LinkedIn Profile Work For You
How To Make Your LinkedIn Profile Work For You

Your LinkedIn profile is more than a placeholder for your CV - it’s a dynamic, powerful tool that can open doors to new opportunities.

How to Create a Portfolio That Tells a Story
How to Create a Portfolio That Tells a Story

A portfolio that tells a story doesn’t just display your work - it takes viewers on a journey through your creative world.

 

ELYSIA

Step into the world of ELYSIA, a science-fantasy saga I’ve written that plunges you into a universe of striking realms, mystic energies and deep, intricate lore - over 100 full-colour pages.

In ELYISA, the boundaries between reality and fantasy blur, pulling readers into an epic adventure that’s as visually captivating as it is narratively rich.

ELYISA and her bestie, Frog, face struggles of identity, power and purpose, set against a fantasy backdrop that is both surreal and beautiful.

What people say…

  • "Sweena’s work in the social media space is both informative and captivating, never a dull moment and her energy seems boundless in whatever endeavour is in front of her."

    James Yarwood

  • "Serena pairs her talent in social media with being a fabulous writer who is both engaging and fun. It has, and continues to be, an absolute pleasure to be able to work with her."

    Julia Van Lill

  • "Serena's creativity and drive is infectious. Her unique mix of skills and experience and passion for innovation and creativity mean that she's highly adaptable."

    Aliya Zaidi

  • "Five stars for this nutjob because of the sheer amount of content she is basically giving away each month for almost nothing. Support her, she deserves it."

    Jaz

  • "While working with Serena on her podcasting project, I found her to be really professional and friendly. She has a creative flair, takes on challenges effortlessly, and is always open to ideas that can enhance her own projects."

    Stuart Whitehouse

  • "Whether it’s podcasting, comics, acting, community engagement or gaming - Serena is an unstoppable creative force with constantly fun and captivating ways to breathe life into any given situation."

    Chris Cockburn

  • "Serena has an amazing focus and drive that will bring any project to life. Her direction is always clear, concise and easy to following allowing great work to be produced under her direction."

    Maddie Salvage

  • "Serena really knows her business when it comes to social media, we worked on a number of projects together and she never failed to deliver. Especially her attention to detail and creativity which are top notch."

    Zandi Dezman

  • “Serena has a lot of imagination and the motivation to make those ideas into a full reality. When she starts a project, she sees it through to the end.”

    Luke Foster

  • "Sweeny has the perfect combo of a vivid imagination paired with a wicked sense of humour that shines through in all of her creative projects."

    Mel Woollard

  • "She is super talented and you should hire her for your next project, she always does a great job!"

    Jeremy Fowler

  • "Every project Serena gets her hands on offers something new and unique."

    Jeff Lue

  • "She is highly creative and smart. Serena is an expert in social content and I can’t wait for her new film projects!"

    Becky Lima Matthews

  • "She's freaking hilarious to work with - and doesn't stop! Much like the Energizer Bunny."

    Adam F

  • "No matter the project, you'll want Serena on your team."

    Rose

  • "She’s a fountain of ideas and creativity."

    Mags Howell

  • "Serena brings a sense of fun, energy and drive to both her acting and directing, allowing her to bring the best out of everyone around her."

    Simon Newton - Jack Sparrow Lookalike

  • "I’ve had the pleasure of working with Serena on a production that toured overseas and as both director and fellow actor, she led with absolute clarity, professionalism and creativity. If you’ve got the vision, she will help you see it through."

    Sarah Pelligritti

  • "Selena writes good. You need someone to write good, you should ask her. Also she is a nice person. Richard (doesn't write good)."

    Richard Bulkeley

  • "Serena is highly knowledgeable and able to pass on her insights in clear, organised ways. Her leadership is visionary with a compelling sense of drive and passion, ultimately empowering those around her. It's a pleasure to work with and for Serena."

    Ellie Greenwood

  • "Serena has many vast and deeply creative talents, including writing, designing, improvising, social media coordination and implementation, and she’s very good at them all. She can create anywhere from the page to the stage, from start-up to IP expansion.. Each project she does carries her own special brand of sparkle, shine, depth, intelligence and humor."

    Jonathan Pitts - Ex-Director of the Chicago Improv Festival

  • "Constantly amazed by my sister’s creativity and cleverness as a writer. Her ability to weave intricate stories and develop captivating characters is truly exceptional. Each graphic novel and novel she creates reflects her unique voice and a profound understanding of human emotion. I can't recommend her work enough!"

    Mani Obhrai

  • "Serena is incredibly reliable and has key insight into the creative process. Her keen eye for detail helps elevate projects and deliver time and time again for any client she works with."

    Luke Foster

  • "Serena has creative vision like nobody's business. Her skills are so varies, she has done acting, written a graphic novel, written a book to help others with social media, the lady is a powerhouse of a human. She is also approachable and willing to support others in their creative visions. Cannot sing her praises loud enough."

    Sasha San Andres

  • "Serena can gather all of your ideas and created an amazing adventure. Her attention to detail is fantastic. Her joy and love of life is contagious. She brings all of herself to every aspect of her life and I cannot imagine any professional venture not being enriched by her joy, attention to detail and dedication."

    Jennifer Anderson

  • "More than capable x100 you will be beyond awesome 🤩 Creative genius at its best 🙌"

    Julie Conybeare