About Me

Hello! I’m Serena Haywood, but most people call me Sweena.

Storytelling has always been at the heart of everything I do. Over the years, my journey has evolved from acting on stage to crafting narratives through writing and eventually creating dynamic content for some of the world’s leading brands.

Living an energetic life filled with travel and cultural immersion, particularly in the vibrant world of London’s theatre and events, has helped shape my creative voice.

I thrive on bringing stories to life, whether through performance, the written word, or digital content, blending my passion for art with a love for experiences that inspire.

Through the years, I have created over 30,000 pieces of storytelling content!

After 22 years of weaving tales and crafting narratives in the confines of my day job, I'm embracing the leap into a full-time content creator, diving headfirst into the exhilarating world of storytelling.

With a wealth of experience across blogs, podcasts, videos and more, I'm ready to share captivating insights on everything from the latest movies to the complexities of human psychology and the magic of acting, to help you build your personal brand.

Join me on this exhilarating journey to explore the art of awesome storytelling!

Who I’ve worked with

My experience so far…

Serena Haywood (Sweena) is a graphic novel, fantasy and sci-fi writer originally from London. She has a Bachelor of Science in Psychology from Royal Holloway, University of London and an Acting for Screen diploma from New York Film Academy.

After starting in online community management, then embarking upon a career in social media, Serena was always writing blogs, comics, short stories or creating video or image content in some form or fashion.

Serena has worked with scores of well-known brands, agencies and government organisations, and after over 22 years in the industry, she is now focusing on helping people build their personal brands and her writing - fiction and non-fiction. ELYSIA was her first graphic novel, with NEBULA succeeding.

Serena lives in London with her husband and two beautiful children.