
Let’s turn your vision into a digital success story
From engaging content creation to data-driven ad campaigns, I’ll bring fresh ideas and creative storytelling to your brand, transforming your online presence into a powerhouse that drives growth and builds loyal communities. I ran my agency Social Sage successfully for four years.
Whether you’re looking to boost your social media following, refine your brand voice, or launch a campaign that leaves an impact, I’m ready to make it happen.
Brands and organisations I’ve worked with:

Here’s what’s available:


Let’s elevate your brand!
Comprehensive Social Media Strategy Package:
An in-depth analysis of your brand, audience & competition
A custom actionable strategy
Analysis of ROI & metrics
Content pillars
Growth tactics
Engagement best practises.
Social Media Audit and Refresh:
Detailed audit of the your social media presence
Focusing on analytics
Audience growth
Content performance
Strategic refresh by setting new goals
Content suggestions
Engagement adjustments.
Social Media Consultation (also avail. as a package):
Let’s talk about your social media goals & strategy, content you’ve executed and new content you’d like to create. We’ll also talk strategy for your small business.
We’ll take a look at your metrics and discuss growth tactics.
An easy way to get ahead without a huge commitment. Discounts for purchasing in bulk.
What people say…
Jenn Pedde
“Serena and I worked for the same company years ago, and I remember being super impressed with what she knew and how easy it was to discuss topics like content creation, digital marketing and social media. Not only was her advice spot on, it was easily digestible.”
Segun Fajimolu
“I had the pleasure to work with Serena at ICAEW, it was wonderful to work with her and learn from her. She has such exceptional expertise in leadership and motivation, having both social specialist knowledge and a strong grasp of the need for a content strategy.”
Maruf Ovee
“Serena is one of the business world’s truly great strategists, easily on par with the best of the social media strategy consultants and senior executives I have worked with. She is also a world-class human being and a great leader to supervise the team.”
Cheyenne Davis
“Serena was a great mentor during my time at ThirtyThree. She was always very supportive in my career progress in the digital marketing industry as well as a great colleague to work beside.
A true asset to any team!”
John Pelligrini
“Serena is a delight to work with, a fantastic boss and all round excellent communicator. When we worked together she struck a perfect balance between keeping me on task and not being over-bearing and micro-managing. Even during some of the most stressful and intense times during our shared careers, she always remained calm and level headed. I'm forever grateful for the knowledge and opportunities gained from working with her.”
Rob Koster
“Serena is GREAT. A pleasure to work with and meticulous in the quality of the work she produces. Serena is dedicated to whatever project she works on, always giving that extra needed to make a good project great. A team player, honest, conscientious and always professional, I have no hesitation in working with or recommending Serena, as she is an asset to any team.”
Helen Lynch
“Serena was always popular with colleagues and users and her inexhaustible enthusiasm and energy combined with a can-do attitude was an asset for a team working shifts, including nights. We were chosen to be the hosts of events to bring the remote workers together to meet. These events were both popular and beneficial to staff from all departments and it cemented in my mind Serena's personable nature and ability to get things done.”
Cindy Krum
“I worked with Serena years ago and she was such a joy to work with. She always brought an air of positivity and optimism to every project, even when things were stressful. Her insights were astute, and she had a great work ethic. You could always trust that she was looking at situations from a broad, holistic perspective that helped make everything she did go smoothly.”
TL Chadwick
“Working with Serena was an absolute pleasure - she is clear and to the point about what she wants to achieve from her briefs. She was always accessible for further information and ready to impart advice if needed. Her encouragement and regular feedback mean she is a great leader.”
Adam Fearn
“Working with Social Sage was a very rewarding experience. Serena understood my vision and asked the right questions, which gave me every confidence for her to manage my social media. The results exceeded my expectations and I am very happy with the conversions I have been getting. I will definitely be using her again!”
Andy K
“I was a bit lost at sea with how to make the success of my Facebook group work to the advantage of the group. Serena was able to offer great advice on the best solution for my needs.”
J. Jordaan
“Very knowledgeable on all things social media! Definitely recommended.”
Giuseppe P
“It's clear Serena knows her stuff. We worked through so much in such a short space of time; felt like she should have charged me more.”
Sarah P
“Marketing wizard!" Loved working with her and seeing her brain churn out all these ideas.”
R. Talwar
“I have gained a wealth of social media insight from Serena's experience across industries. The courses are well structured and easy to follow, and I was made comfortable to ask questions. Her expertise is evident in the variety and depth of platforms on offer, with a lot of detailed notes to take away with you. I am very pleased, I will be recommending her to my mates.”
Toni D
“Serena is my go-to for Social Media marketing guidance. She has years' of experience working with Facebook ads and content so there's no confusing jargon or vague coaching; everything is clear and easy to follow.”
Jeffrey C
“Serena is brilliant. I learnt a great deal in a short space of time and there are so many things I was able to implement straight away.”
Taurus
“Had a great chat with Serena, she discussed things from content ideas of social media to how the algorithms work and contributed long term strategies and things to bear in mind when it comes to approaching marketing yourself. She knows her stuff.”
Koby Agagah
“She has helped me grow personally and professionally - I’m earning twice what I am now since we met. Her mentorship has been invaluable. Her social media knowledge ensures she rises above the rest and I’ve always loved working with her.”
Ellie Greenwood
“Serena is highly knowledgeable and able to pass on her insights in clear, organised ways. Her leadership is visionary with a compelling sense of drive and passion, ultimately empowering those around her. It's a pleasure to work with and for her.”